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Hero Mavrick 440

Hero · Motorcycle

Mavrick 440

₹ 2,13,198ex-showroom · last updated 2026

Check on-road pricevs Royal Enfield Meteor 350
Engine
440cc
Power
27bhp
Weight
191kg
EMI starting from ₹5,000/month · subject to bank approval
IAF

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IAF Editorial

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Hero Mavrick 440 — Overview

The Hero Mavrick 440 is a street bike available at a price range of Rs. 2,13,198 - Rs. 2,39,914 in India. It comes in 3 variants and 5 colours. It is powered by a 440 cc BS6 Phase 2 engine and has a user reported mileage of 31.5 kmpl. With both front and rear disc brakes, the Hero Mavrick 440 comes with anti-locking braking system. The Mavrick 440 bike weighs 191 kg and has a fuel tank capacity of 13.5 liters. It develops a power output of 27 bhp and a torque of 36 Nm.

The Hero Mavrick 440 is Hero MotoCorp's most ambitious motorcycle - a 440cc liquid-cooled neo-retro roadster developed through the brand's collaboration with Harley-Davidson. Launched in September 2023, it is Hero's first motorcycle to compete directly with Royal Enfield in the premium retro segment and its first bike with a 440cc engine. With 27 PS, a 15-litre tank, dual-channel ABS standard, and Bluetooth connectivity in its higher variants, the Mavrick 440 arrives with a spec sheet that outpoints the Royal Enfield Meteor 350 on nearly every technical measure. It is priced from Rs 1,99,900 to Rs 2,33,900 ex-showroom Delhi - a deliberate attempt to occupy the same price territory as Royal Enfield's entry-retro lineup.

Hero Mavrick 440 Latest Updates

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  • Hero MotoCorp has revised the Mavrick 440 price range for 2026. The S base variant is now Rs 1,99,900, the S Connected is Rs 2,19,900, and the SS is Rs 2,33,900 ex-showroom Delhi - incremental adjustments since the September 2023 launch reflecting input cost changes. No mechanical changes, new variants, or feature additions have been announced. The 440cc liquid-cooled DOHC engine, three-variant lineup, and dual-channel ABS standard configuration remain unchanged.

What We Like

  • 27 PS liquid-cooled 440cc engine - more power than RE Meteor 350 (20.2 PS), Honda H'ness CB350 (21.1 PS), and all other retro competitors at this price
  • Bluetooth connectivity in S Connected and SS variants - Hero Companion app for navigation, calls, trip data on TFT display
  • Dual-channel ABS standard across all three variants including the base S at Rs 1,99,900
  • 15-litre fuel tank - longest range in the retro segment at approximately 450-480 km per fill-up
  • Liquid cooling: smoother at highway speeds, cooler in city traffic, less vibration than air-cooled rivals
  • Harley-Davidson engineering collaboration (X440 shares platform) - genuine premium-segment engineering pedigree

What Could Be Better

  • Hero brand equity in the retro segment cannot match Royal Enfield's cultural identity, community, and decades-built aspiration - no spec advantage compensates for this in buying decisions
  • Unproven used-bike resale value - RE's deep secondary market (buyers, mechanics, parts) does not exist for the Mavrick 440
  • Real-world mileage of 27-30 kmpl is lower than expected for a retro-positioned bike - the higher-tuned engine trades efficiency for performance
  • 190 kg - not lighter than Royal Enfield Meteor 350 (191 kg), limiting the chassis agility the liquid-cooling and power could enable
  • Bluetooth only in two higher variants (S Connected Rs 2,19,900 and SS Rs 2,33,900) - the base S misses it
  • Direct competition with the Harley-Davidson X440 (same platform, higher price, stronger brand) creates a perception gap

Editor's Verdict

Should You Buy the Hero Mavrick 440?

The Hero Mavrick 440 is the most technically complete neo-retro motorcycle in India under Rs 2.5 lakh - more power, liquid cooling, a larger tank, and stronger safety hardware than the Royal Enfield Meteor 350 at a comparable price. The spec sheet wins. The brand battle is harder: Royal Enfield's cultural dominance of the Indian retro segment is a moat that engine displacement and ABS cannot cross alone. The Mavrick 440 is the right choice for a buyer who evaluates motorcycles on technical merit and values Hero's service network. For a buyer who wants the community, resale security, and aspiration that come with an RE badge, the Meteor 350 remains the stronger lifestyle choice despite being the weaker machine.

Frequently Asked Questions

QIs Hero Mavrick 440 worth buying in 2026?▾
Yes, if you evaluate on technical specification. The Mavrick 440 offers 27 PS, liquid cooling, dual-channel ABS standard, and a 15-litre tank at Rs 1,99,900 - spec that beats the Royal Enfield Meteor 350 on almost every measurable parameter. The caveat: Hero's brand equity in the retro segment is unproven, and the used-bike resale market for the Mavrick 440 is less established than RE's deep secondary ecosystem. Buy it for the machine; know the brand trade-off.
QWhat is the mileage of Hero Mavrick 440?▾
The Hero Mavrick 440 returns 32 kmpl under ARAI test conditions. In real-world mixed city and highway riding, expect 27-30 kmpl. The 15-litre fuel tank gives a practical range of approximately 405-450 km per fill-up - among the longest in the retro segment despite the lower mileage figure. The liquid-cooled engine's higher performance tuning is the reason mileage trails air-cooled retro rivals.
QWhat is the difference between Hero Mavrick 440 and Harley-Davidson X440?▾
Both the Hero Mavrick 440 and Harley-Davidson X440 share the same 440cc liquid-cooled platform developed through Hero's collaboration with Harley-Davidson. The key differences: the X440 carries the Harley-Davidson badge and is priced higher (Rs 2.29L - 2.69L), with a more premium finish, Harley-specific branding and styling, and stronger aspirational appeal. The Mavrick 440 is the Hero-branded version at a lower price point with comparable technical hardware. Same engine and platform, different brand identity and target buyer.
QDoes Hero Mavrick 440 have Bluetooth?▾
Yes, in two of three variants. The S Connected (Rs 2,19,900) and SS (Rs 2,33,900) have Bluetooth connectivity via the Hero Companion app, with a TFT instrument cluster showing navigation alerts, call and message notifications, and trip data. The base S variant (Rs 1,99,900) does not have Bluetooth - it has a standard digital cluster without smartphone pairing.
QHero Mavrick 440 vs Royal Enfield Meteor 350 - which is better?▾
Technically, the Mavrick 440 wins: more power (27 PS vs 20.2 PS), liquid cooling, larger tank (15L vs 15L similar), Bluetooth standard on higher trims, and dual-channel ABS on all variants. The RE Meteor 350 wins on brand identity, community ownership experience, proven resale value, and the cultural aspiration Royal Enfield has built over decades in India. Choose the Mavrick 440 for the stronger machine. Choose the Meteor 350 for the stronger ownership experience.
QWhat are the variants of Hero Mavrick 440?▾
The Hero Mavrick 440 is available in three variants: S (Rs 1,99,900) - base variant with dual-channel ABS and digital cluster but no Bluetooth; S Connected (Rs 2,19,900) - adds TFT display with Bluetooth via Hero Companion app; SS (Rs 2,33,900) - top variant with premium finish, additional equipment, and TFT Bluetooth. All three have the same 440cc liquid-cooled engine and dual-channel ABS.
QWhat is the on-road price of Hero Mavrick 440?▾
The Hero Mavrick 440 ex-showroom price starts at Rs 1,99,900 (S variant) in Delhi. On-road price for the base S variant, including RTO registration, insurance, and handling charges, typically ranges from Rs 2,35,000 to Rs 2,45,000. The SS variant at Rs 2,33,900 ex-showroom reaches Rs 2,70,000-2,80,000 on-road. Contact your nearest Hero dealer for an exact quote in your city.
QHero Mavrick 440 vs Honda H'ness CB350 - which to buy?▾
The Mavrick 440 has more power (27 PS vs 21.1 PS), a larger engine (440cc vs 348cc), and a larger tank (15L vs 15L - similar). The Honda H'ness CB350 is lighter (181 kg vs 190 kg), has Honda's established reliability track record in India, and carries stronger used-bike resale value. Honda's brand in the premium retro space is not as deep as Royal Enfield's but is more established than Hero's. The Mavrick 440 is the more powerful machine; the H'ness is lighter and better-proven for long-term ownership.

Rivals to Consider

Royal Enfield Meteor 350
Honda H'ness CB350
Jawa 350
Harley-Davidson X440